The subscription platform for fitness creators

Turn your fitness following into recurring monthly income.

vybe is built exclusively for fitness creators — think Patreon, but for coaches, PTs and athletes. Paid subscribers, exclusive content, programmes and your own private community, all in one place. No algorithm required.

See how it works
VYBE · JOINVYBE.COSCROLL ↓
The state of playAlgorithm roulette· reachBorrowed audience· ownershipBrand-deal hustle· revenue
Why creators move to vybe

Three things every fitness creator actually wants.

OUTCOME 01

Make money

Turn the followers you already have into paying subscribers and predictable monthly income — not one-off brand deals.

OUTCOME 02

Build community

Create a private fitness community your members belong to — group chat, challenges and exclusive content in one place.

OUTCOME 03

Own your audience

Your members, your content, your data — exportable any time. Stop renting your audience from the algorithm.

The better way

There's a better way to do this. The strongest creators aren't chasing the next viral hit.

They're quietly building communities of a few hundred people who pay every month. 300 members at £30 is £9,000 a month.Every month. The maths is simple. The model already works. It just hasn't had a home built for it. That's vybe.

Members300
×
Monthly price£30
=
Recurring monthly£9,000
How it works

From follower to paying member, in three moves.

STEP 01

Build your space.

Your own branded creator hub. Members log in and see your content, your community, your programmes — not someone else's feed.

STEP 02

Deliver what your audience wants.

Workouts, video courses, live challenges, group chat, exclusive posts, PDFs. All in one place. None of it buried by Meta.

STEP 03

Get paid monthly.

Set your own membership tiers and prices. Recurring revenue paid straight to you — vybe handles billing, you handle coaching.

Built exclusively for fitness

If you coach, train or move people for a living, vybe is built for you.

Personal trainersOnline coachesFitness influencersAthletesGym ownersTransformation coachesNutrition coachesYoga & mobility teachersRun & hyrox coachesStrength & conditioning
Inside vybe

Six tools. One platform. Built for movement.

01 — VIDEO

Video library

Workouts, form checks, on-demand classes. Adaptive streaming. Native player. No ads.

02 — RESOURCES

Downloadable resources

Deliver nutrition plans, workout PDFs, guides and templates your members can download and keep. The assets your coaching actually runs on.

03 — COMMUNITY

Community feed

Engagement your members actually see. No black-box ranking, no shadow bans, no ads.

04 — PROGRAMMES

Programme delivery

Multi-week structured programmes with progress tracking, set-by-set logging and weekly check-ins.

05 — CHALLENGES

Run your own challenges

Time-boxed challenges of any length you choose — a quick 5-day push or a 12-week transformation. Cohorts, finish lines and leaderboards built in.

06 — MEMBERSHIPS

Tiered memberships

Free, paid, premium, 1:1. Mix and match. Annual discounts and pause-without-cancelling baked in.

The deal

You don't pay for vybe. We only win when you do.

No setup fee. No monthly subscription. No per-member cost. vybe takes a small percentage of what your members pay you — and nothing until they do. Your earnings go straight to your own Stripe account and your bank. We never hold your money. We only make money when you make money. That's the whole deal.

PILLAR 01

£0 to start.

No upfront cost, ever. Join, build, launch without paying a penny.

PILLAR 02

No monthly fee.

You're never billed for using vybe. We don't earn while you build.

PILLAR 03

Paid directly.

Earnings land in your own Stripe and bank account. We take a small share, only when members pay.

Built for fitness

Honest about what we are. Honest about what we aren't.

vybe vs. Patreon & Skool — at a glanceWhat vybe stands for

Patreon
Skool
vybe
Built for
Any creator
Internet business
Fitness, Wellness & Nutrition
Content delivery
Posts & files
Forum + courses
Programmes, workouts, challenges
Community feel
Tip-jar comments
Traders & agencies
Athletes, coaches, fitness fans
Mobile experience
Generic
Generic
Built for movement
Founding Creators Circle · cohort one

You're not late. You're early.

vybe is brand new and we're onboarding the first Founding Creators now. No crowd, no waitlist of thousands — just the first creators who'll shape what this becomes, with the first rooms live within weeks. Everyone wishes they'd been one of the first on the platforms that blew up. This is that moment, and we're handing the early ones founder pricing for life and a direct line into the build.

  • Lifetime founder rate — locked on our already-small percentage, forever.
  • Private founders' channel with direct access to the team.
  • Monthly product calls — vote on features, shape the roadmap.
  • First access to every new feature, before public release.
  • Founding Creator badge on your vybe profile, permanently.
FAQ

Straight answers.

When does vybe launch?
Now, effectively. Pre-registration is open today. We're onboarding our first Founding Creators over the next few weeks to shape the platform with us, and the first creators go live shortly after — weeks, not months. This isn't a distant waitlist; it's happening now.
What does it cost?
Nothing upfront, and no monthly fee. vybe takes a small percentage — only of what your members actually pay you, only when they pay it. Your money goes directly to your own Stripe account and bank; we never hold it. If you don't earn, you don't pay us. We only make money when you do.
How is this different from Patreon, Skool or Trainerize?
Patreon is built for any creator and treats fitness as an afterthought. Skool is a forum-and-courses tool for general internet businesses. Trainerize is a 1:1 coaching app, not a community platform. vybe is the only one built specifically for fitness creators who want to run a paying community at scale.
Who owns my content and audience data?
You do. Full export, anytime. Your member list, your content, your payment history. We're a platform, not a landlord.
Can I import my existing audience?
Yes. We provide an onboarding link you can drop in your bio. Members import their own — no email scraping, no shady contact uploads.
What kind of creators are you looking for?
Fitness and wellness creators with an audience between 5k and 500k who genuinely care about the people who follow them. Strength coaches, yoga teachers, hyrox specialists, run coaches, nutritionists, pre- and postnatal specialists. Quality over follower count.
Is the calculator real?
It's honest arithmetic — your followers × your conversion × your price. We don't claim every creator hits it; some will do less, some more. It's the maths the model is built on, not a promise.
What does "Founding Creator" actually mean?
It's a closed cohort of fewer than 500 creators who help us build vybe in public. You get founder pricing forever, a private founders' channel, monthly product calls, first access to every new feature and a permanent Founding Creator badge on your profile.